"It's a way to support independant artisans who are trying to sell their wares online. Three days a week at an appointed time, an Etsy* shop with few or no sales is announced on this site. As many people as possible then buy items from that shop, resulting in a frenzy of surprise business to the unsuspecting shop!"
So be sure to stop by their website today (Mondays, Wednesdays and Fridays are when the sneaking happens!) and have fun participating in making someone's day!
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